My name is Armin Rau and I am the creator of Account Management Formula.
With this program and my experience, I have helped many small and medium businesses to increase their share-of-wallet with existing customers as well as find and win completely new customers. And always with a focus on benefit and profit, because anyone can sell on price.
I have bundled my more than 30 years of experience in sales, customer care and strategic management into structured programmes. It makes me happy to share my pragmatic methods, tools, tips and tricks on a solid theoretical basis and thus pass on my experience.
On five continents I have worked as Senior and Top Manager in the areas of Business Development, Account Management and General Management on complex services and solutions and contributed to more than 400 million € in sales success.